For one day only, movie tickets in the great majority of American cinemas will be $3 as part of a newly announced “National Cinema Day” to entice moviegoers during a slow period at the box office.
The Cinema Foundation, a non-profit branch of the National Association of Theater Owners, announced on Sunday that September 3rd will be a statewide discount day in over 3,000 theatres and on over 30,000 screens.
The inaugural event will feature more than 30 Dallas-Fort Worth movie theatres and businesses, including AMC, Regal, Studio Movie Grill, Alamo Drafthouse, Cinemark, the Texas Theater, Flix Brewhouse, and more. NationalCinemaDay.org has a list of participating theatres.
Every viewing in every format will cost no more than $3 in participating cinemas. Tax and online ticket fees are not included in the $3 offer.
“After this summer’s record-breaking return to theatres, we wanted to do something to commemorate moviegoing,” said Jackie Brenneman, president of the Cinema Foundation. “We’re doing it by saying ‘thank you’ to the moviegoers who helped make this summer a success, and by providing an extra incentive for those who haven’t returned yet.”
National Cinema Day organisers hailed the event as a test that may become an annual tradition. While other nations have tried a similar day of inexpensive movie tickets, this is the first of its type on such a huge scale in the United States. Why during the weekend of Labor Day? It’s generally one of the slowest seasons in cinemas, and the August slowdown has been more severe this year.
After more than two years of pandemic, movie theatres had a major resurgence during the summer, with business virtually returning to pre-pandemic levels. According to statistics firm Comscore, films such as Top Gun: Maverick, Minions: Rise of Gru, Doctor Strange in the Multiverse of Madness, and Jurassic World Dominion boosted the US summer box office to $3.3 billion in ticket sales as of Aug. 21. This is around 20% lower than in 2019, although exhibitors have had about 30% fewer broad releases this year.
After a “extremely good” summer, movie theatres will offer $3 tickets on Saturday.
The Cinema Foundation stated that movie theatres around the country would offer $3 tickets on Saturday for the first annual National Cinema Day. According to one expert, the push comes after the business saw a “extremely good” summer following a pandemic-induced slump.
According to a news release, the one-day event will take place at over 3,000 participating sites and will feature over 30,000 screens. National Cinema Day is intended to commemorate this “summer’s record-breaking return to theatres,” according to Cinema Foundation president Jackie Brenneman.
“We’re doing it by saying ‘thank you’ to the moviegoers who helped make this summer a success, and by providing an extra incentive for those who haven’t returned yet,” Brennerman explained.
Because of the coronavirus pandemic, theatres were forced to close in March 2020, and when they returned, they struggled to return to pre-pandemic levels. Comscore senior media analyst Paul Dergarabedian told CBS News last week that “there was reason for concern for theatre owners, and it’s been a long road to recovery.” However, things are looking up.
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